If you have been hanging around the blogging community for any amount of time, you have undoubtedly seen countless sponsored posts. They are on social media and blogs and come in all types. When you start thinking about the possibility of monetizing your blog in this way, it can seem kind of overwhelming. There are so many different ways to get opportunities for sponsored posts and so many different ways that you can do it, that it’s almost impossible to keep up with it all! I have had many of you email me asking questions about sponsored posts and there are honestly so many little things that go into the opportunities, that I thought it would be great to give you all a resource for those things! If you still have a few questions at the end of this post, feel free to leave them in the comments or email me! OR sign up for one of my blog consultations so we can talk about the best opportunities for your goals and your blog (and have a cup of coffee together for an hour)!
Here’s the rundown:
Work with media companies
There are a ton of these out there as well, so I will share some of my personal favorites with you. Most of them require you to apply and be accepted, but even if you are denied, you can apply time and time again until your blog is exactly what they are looking for.
- Linqia: Application required. The company chooses campaigns that they think will work well with your blog and social media following and then you are given the decision to accept or decline based on deadline, pay, and topic. For these campaigns, you get paid per click until you hit a “threshold” that is determined by the interaction within your “community.” The more clicks you get over your threshold, the higher it will be next time. *I would also like to note that it is completely against the ethics rules of Linqia to ask people to “click around” on your posts or your direct links. You are able to direct people to your posts, but not specifically ask people to click to help you make money. Also,the link above to sign up is an invite from me and is a referral link.
- Collective Bias/Social Fabric: Application required. These campaigns are called “shoppertunities” and you must apply for each one individually. You share your ideas on how to feature a specific product or service and then are chosen based on your ideas, your reach, etc.! You are paid a flat fee for your blog post and sharing on social media, which is something that I prefer. At the end of each campaign you are evaluated by your campaign leader and they do track your analytics with a plug-in that is required to be installed before being chosen for any campaigns. Collective Bias is my favorite company to work with.
- Clever Girls Collective: Application required. These campaigns are usually some of the “cooler” opportunities, but I have been a member for about a year and have applied for at least 5-10 campaigns and have never been chosen. They also use an analytics plug in to determine how muchmoney you are able to make off of a campaign (Your profile will say “You are eligible to apply for campaigns worth up to $___”) so if you are a smaller blog, that could also work against you. I’m not sure exactly what determines whether or not you get campaigns, but I have also heard from others that it takes a while to get chosen for opportunities!
- SITSgirls/Massive Sway: This is more of a community than a “media company,” but because they do offer opportunities for sponsored posts, I wanted to include them! I have found that their featured posts and forums are really helpful (and you can even find some forums about sponsored opportunities) and then you can apply for campaigns that are highlighted in their newsletters. If you are only interested in the sponsored opportunities, visit their sister site that focus on that, Massive Sway. They rely on Google Analytics stats (like many of these media companies do) and your stats do effect your probability of being chosen.
- Weave Made Media: Application required, but is meant for those blogs that are still building a following and growing. Weave is still a fairly new group, but branches off of Pollinate Media (see below), dealing with “smaller” bloggers that aren’t all that experienced with sponsored posts yet! They work in a similar way to a lot of the others I have mentioned, sending out a newsletter mentioning opportunities with links for you to go apply for each individual campaign. I have yet to work with one of their campaigns (I just haven’t applied to any out of interest/theme of my blog yet), but the reputation of Pollinate Media makes me really trust the quality of work that they will turn out and their service to the blogging community! If you are still in the process of growing and figuring out exactly where you want to head in the land of monetization, I would definitely apply to be a part of Weave Made. I think over the next year or so, they are really going to grow and become a really great opportunity for bloggers!
- Pollinate Media: Application required. Works through newsletters to let members know about opportunities and then you have to apply for each individual one. This group is one of the most respected on this list and I have loved working with them in the past. They usually have a wide array of opportunities, ranging from home goods to art supplies and food!
Send pitches to companies whose products would work well with the theme of your blog
Sometimes people tend to forget this, but compensation doesn’t have to come only in the form of “cash.” If you work with a boutique, store, or local business and they are giving you something in exchange for your time–that is a sponsored post. A lot of times, businesses that are trying to grow their social media reach will contact you after viewing some of your posts that you like. Even if they don’t, you can reach out to them, sharing why you and your blog would work well for the growth of your business. You should be careful about who you are reaching out to and don’t let yourself get bogged down if you get a lot of “no’s.” There are a million things that go into the marketing decisions of businesses (especially small businesses) and just because they are saying no right now, doesn’t mean all ties with them are severed. Never “burn a bridge” just because you are disappointed. For those of you that think your blog could work well with opportunities like this, here are some tips for sending pitches:
- Always start with your name and the name of your blog. You also want to hyperlink your blog name if you can, but simply put your URL in parentheses beside your blog name if that is not an option.
- Do not email every single business just because you want opportunities. Businesses will be able to see through that and you also don’t want to harm the integrity of your blog by writing about anything and everything that you can receive for free.
- Include a few compliments about the business and why their products or services would make a good fit for your blog.
- Explain the overall theme of your blog and mention the top three categories that you write about or that are the most popular with your readers.
- Include a few statistics (like monthly page views or unique visitors)
- Mention any businesses or companies that you have previously worked with in the past.
- Add a link to the bottom of your message that is similar to the work you would do for their business. For example, if you have previously done a sponsored fashion post for a local boutique, include that in your pitch to an Etsy shop that sells monogrammed sweatshirts, etc.!
- Always sign your message with your name, blog link, email, and maybe even your Twitter handle. This gives the business multiple ways to get to know you better and contact you if they would like to continue a relationship.
Join blogging communities or Facebook pages
There are a ton of options out there for you in this category! There are all kinds of communities and Facebook pages based on blogging niche, state/location, faith, etc.! A simple Google search should bring up any that are in your area and the same should happen on Facebook! I already mentioned SITSgirls above (which is my favorite community), but there are many others that you can try. Some are even devoted to posting sponsored opportunities for bloggers that you can apply to! I have been put in contact with many companies looking for bloggers to do reviews and sponsored posts through this group, although it is closed and you have to be “approved” to join! Just do a little searching and find some that you think you might like!! The best part is if you join a few that you just don’t love, you can simply leave or stop interacting!
Make sure that you only click “publish” on posts that will be something you are proud of
I know this kind of sounds like a no-brainer, but the type of posts that you do from day to day are really going to make your blog into whatever it is going to be. If you are consistently posting things with high quality photos, interesting stories, and meaning, people will notice!! A lot of businesses these days are searching through the blogging community for people that will be a good representation of their brand and you never know when someone could click over!! Always do your best and always keep the overall theme and vision of your blog in mind when writing!!
I think I have pretty much covered everything when it comes to getting sponsored opportunities that help you grow your blog, monetize in this way, and expand your potential! Because I have only scratched the surface when it comes to sponsored content, I will be sharing some tips in the coming week for choosing campaigns, applying for campaigns, and writing awesome posts!! Be sure to stop by!